02666nam a22007217u 4500 pwiiw7416 OSt 20260516120039.0 251014t2025 au ||||| |||| 00| ||eng d OSt eng I12 I18 jelc Fidanovski, Kristijan Easier to afford, more likely to be smoked? Marlboro indices show higher cigarette affordability in the South and East of Europe Wien : Wiener Institut für Internationale Wirtschaftsvergleiche (wiiw), 2025. 21 S., 1 Table and 8 Figures, 30cm. wiiw Policy Notes and Reports 101 Cigarette prices vary widely across Europe and are difficult to compare, not least because of brand availability and income differences. We have developed two indices (Marlboro-Water and Marlboro-Eggs), comparing the price of a well-known brand sold in 34 European countries to that of two widely used consumer goods to provide intuitive estimates of cigarette affordability. Our indices show that cigarettes tend to be most affordable in the South and the East of Europe, where tobacco taxes tend to be lower and smoking rates higher. By expressing the affordability of cigarettes relative to widely used consumer goods, this study aims to shed further light on the well-established links between tobacco taxes, prices and consumption, highlighting the benefits of policies that aim to reduce cigarette affordability. Marlboro indices cigarette affordability cigarette taxation Albania Austria Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czechia Denmark Estonia Finland France Georgia Germany Greece Hungary Ireland Italy Latvia Lithuania Netherlands North Macedonia Norway Poland Portugal Romania Serbia Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom Jovanovikj, Biljana Kungl, Nóra Ross, Hana 101 WIIW0000092 wiiw Policy Notes and Reports https://wiiw.ac.at/p-7416.html P 9148 9148 0 0 0 0 BIB BIB 1 2025-10-14 pwiiw7416 0 101 1000010007416 2025-10-14 00:00:00 2025-10-14 P